Digital Influencers Write For Us
A new wave of influencers has occupied social media, with an edgier look that appeals to younger generations. Digital influencers, also known as virtual people, are the newest addition to the world of social media marketing.
In 2018, Koichi Kishimoto and Takayuki Moriya joined to make a new form of creation-based intellectual property (IP). The pink-haired virtual girl named Imma is Asia’s first virtual human, and the Japanese word for “now aptly inspired its name”. She has developed a cult following with over 350,000 followers on Instagram and over 250,000 followers on TikTok.
The success of imma driven Koichi Kishimoto and Takayuki Moriya to found Aww Inc., Japan’s first virtual human company, in 2019. With its look at the Asian market, the company aims to “capture people’s imaginations” and “make them feel”. Aww.” “Our team of strategists, writers and creators define, build and activate systems that change behaviors and power the brands of tomorrow,” according to the company’s website.
Digital influencers herald a new era of branding
The achievement of imma prompted Koichi Kishimoto and Takayuki Moriya to found Aww Inc., Japan’s first virtual human company, in 2019. With its look at the Asian market, the company aims to “capture people’s imaginations” and “make them feel”. Aww.” “Our team of planners, writers and designers define, build and activate systems that change behaviors and power the brands of tomorrow,” according to the company’s website.
Koichi Kishimoto is a computer graphics (CG) expert who also owns Modeling Cafe, an animation studio that develops CG and visual effects for films and video games. His years of investigation into human features and facial recognition were instrumental in developing the virtual humans produced by Aww Inc.
Takayuki Moriya studied economics and marketing at university before becoming a television commercial and music video producer. He currently focuses on business development and partnerships in augmented reality and virtual fashion for Aww Inc.
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