If you own a business, you know the importance of having a good website. Not only should your site establish your brand as well as inform your prospects about what you do, it should also provide valuable educational information, be easy to use and navigate, and provide a seamless experience for users so they will be impressed enough to consider buying from or working with your company. That’s where CRO comes in. CRO, or Conversion Rate Optimization, is a crucial component of your site if you want to use it to convert leads into clients or customers. When looking for a Tulsa web design company to work on your site, make sure they utilize CRO practices to ensure your site is optimized for conversions.

Here is more information on what CRO is and how a CRO website can be used to achieve your website goals.

What is CRO?

Conversion rate optimization is used to improve your website with the intended result of getting visitors to take a desired action. A CRO website will be updated in a continuous process as algorithms, plugins, and consumer behavior is constantly evolving. A good Tulsa web design company will analyze the behavior of your users by accessing data and make changes based on that data to encourage more conversions. Conversions can mean different things depending on the industry you’re in, what you’re selling, and your goals. Examples of conversions your Tulsa web design might consider include sign-ups, form submissions, purchases, or spending a minimum amount of time on specific pages of your site.

How Can You Use CRO to Improve Your Website?

Your Tulsa marketing team should use best practices to continually improve your CRO website. These steps will likely include:

  • Setting goals for conversion and determining how to measure the baseline. This should be a discussion between you and your marketing team so they can get a better understanding of how your site is performing now and what goals you would like to achieve with optimization.
  • Gathering data and analyzing user behavior. This can include heatmaps and session replays as well as asking users for feedback.
  • Developing testable hypotheses and using planned tests to see what leads to more clicks or conversions.
  • Run A/B tests to show different versions of pages to difference audience segments to see how each perform and measure them against each other.
  • Continually analyze results from testing and implement changes.
  • Integrate with other efforts. It’s important that your Tulsa web design company looks at your marketing and branding as a whole when incorporating CRO. Other marketing strategies such as web design, SEO optimization, email marketing, online ads, and social media marketing should all be considered when looking at your overall marketing and conversion process.

Using a CRO Website for Your Business Growth

The key to having a successful CRO website is working with a design and marketing team that is educated on all the best practices of conversion. When interviewing potential agencies, make sure to ask them about the steps they use to improve CRO and what their ongoing plan looks like to ensure your site continually reaches its conversion goals.