Today’s world is largely defined by the advancements of technology. Television sets, cell phones, computers/laptops and smartwatches make countless everyday tasks that much easier now compared to 20 years ago.
And thanks to the convenience of efficient technology and the internet, it has never been easier to create your brand and promote your business or company. From using online tools like a logo maker to no longer having to rely solely on billboards, fliers and newspaper ads to build up the exposure of your business. Everything about marketing your business is now so much easier.
Take a look at the rise of sports betting across North America, including the Canadian province of Ontario. The main focus of Ontario online casinos and similar businesses is to keep marketing strategies strictly within the advertising regulations while still getting their message to their target market.
By following marketing blueprints used by major industries and companies, you too can quickly turn your business into a booming success. Here are some of the best tips to keep in mind when you go about starting.
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Always Use Social Media To Promote Your Business
More than 4.4 billion people across the planet use a form of social media. The rise of technology has allowed platforms such as Facebook, Twitter, Instagram and LinkedIn to make significant amounts of dollars through simple advertising.
Social media is undoubtedly a powerful tool for promoting your new business. By utilizing platforms like Facebook and Instagram, you can tap into a vast audience of potential customers, reaching billions of people worldwide who use these platforms regularly. To maximize the impact of your social media marketing efforts, consider exploring various social media and marketing learning resources available online, as they can provide valuable insights, strategies, and best practices for effectively utilizing these platforms to grow your business.
Companies of all sorts spend plenty of money on advertising through social media to promote their business. With billions of people using social media, you’re sure to find plenty of people interested in your business/product.
Facebook is an excellent advertising tool to use for your business — whether it’s local, national or global. Let’s say you’re running a sporting goods store and you wish to promote it locally.
You can pay Facebook to promote your sporting goods store, and they’ll in turn advertise it to people in or around your community. Your own Facebook friends are likely to come across those ads, too.
Another simple tool: Join a Facebook group for folks who live in or around your community. People love to use social media groups to promote their businesses/services and other things, and you’ll have no problem garnering interest by simply posting about it.
Or, let’s say you’re trying to advertise a restaurant in your community. By using hashtags on Instagram, you can easily bring plenty of exposure to your business.
Let’s say you opened up a restaurant in Toronto. You can start an Instagram page for that business and use hashtags like #TorontoTourism #TorontoRestaurants #BestTorontoFood #TorontoSnacks, and so on.
Most people you interact with on a day-to-day basis use social media, so using these platforms to promote your business can only lead to promising results.
Focus On Targeting A Specific Audience
When you’re starting up a business, you shouldn’t specifically worry about targeting as many people as possible.
You need to instead stay focused on identifying a specific audience and staying with them. Let’s say you’re a personal trainer or sports coach of some sort. You should be finding recreational/community centers and promoting yourself there — specifically looking for people who may want to use your training/coaching services.
Maybe you have a baked goods/foods business you run from home. You should go to events like local farmer’s markets, business fairs and other places to sell your product. People who attend those events are often looking for delicious snacks and goods to purchase.
In addition to these strategies, consider using an open-source ecommerce platform to enhance your online presence, streamline operations, and reach a wider audience. It offers flexibility, cost-effectiveness, and customization options, fueling your business’s growth effectively.
The same principle can apply even if your business is entirely digital, like a Software as a Service (SaaS) company. To ensure the right visibility, the key is to adopt a well-strategized digital marketing plan. Incorporating something like PPC for SaaS into your marketing strategy can be highly beneficial. It’s about pinpointing your target audience in the vast digital landscape and presenting your software solutions to them in an efficient and cost-effective manner.
The bottom line is to know your audience and specify on promoting your business to them. The people who have interests in things related to your business/company will want to learn about it.
Do not worry entirely about just reaching out to as many people as possible when it comes to marketing.
Reward Customers Early & Often
One of the best and simplest ways to rapidly grow your new business? By building up a group of longtime and loyal customers.
You may have one specific person you always call for things such as house repairs, plumbing, technical repairs (cell phones/televisions), and vehicle fixups. You’re a loyal customer to that person/business, so now it’s your turn to play the other role.
Let’s say you run a self-employed handyperson business. If you find plenty of customers early and often, you could do all sorts of things.
You could give a frequent customer a discount if they “refer a friend”, and if that friend ends up using you. Or maybe you want to run a promotion where if a person uses your business a certain amount of times, you’ll give them a discount on the next one (e.g. “use me three times, get 50 percent off on the next home project”).
Some restaurants like to run a loyalty system where they’ll give you a stamp card. Once you get a certain amount of stamps (5, 10, etc.), your next meal will be free.
In short, loyalty programs and rewards for customers will always go a long way in forming a long group of regulars.